The ICO has served a monetary penalty of £90000 to a company that has made 1000's of unwanted marketing calls to the public.
Nearly 2,000 complaints had been made to the ICO and the Telephone Preference Service (TPS) and it was found that the company had consistently failed to check whether individuals had opted out of receiving calls - a breach of the law and had responded to just a handful of complaints.
The monetary penalty is the first the ICO has issued for a serious breach of the Privacy and Electronic Communications Regulations (PECR) relating to live marketing calls. This latest penalty comes after the joint owners of a company, which was responsible for sending hundreds of thousands of spam texts, received penalties totalling £440,000 in November last year.
Information Commissioner, Christopher Graham, said:
- “Today’s action sends out a clear message to the marketing industry that this menace will not be tolerated. This company showed a clear disregard for the law and a lamentable attitude toward the people whose day they were disturbing. This is not good enough.
- “This fine will not be an isolated penalty. We know other companies are showing a similar disregard for the law and we’ve every intention of taking further enforcement action against companies that continue to bombard people with unlawful marketing texts and calls.
- “All of this work has been made possible thanks to the information we are receiving from the public, which has assisted our investigation team in identifying the companies making these calls.”